FLW adds Abu Garcia and Berkley to sponsorship lineup
Published By OutdoorsFIRST Media Published February 28, 2018
Fishing League Worldwide (FLW), the world's largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed.
"Abu Garcia and Berkley have an established, proven lineup of fishing products that FLW anglers and fans all over the world find extremely useful on the water," said FLW President of Marketing Trish Blake. "We are proud to announce our re-alliance with Abu Garcia and Berkley, and are excited to continue showcasing these premier brands in creative and engaging ways to our loyal and passionate audience of anglers and outdoors enthusiasts."
The agreement comes shortly after the recent announcement of the addition of 14 FLW Tour pros to the Abu Garcia and Berkley pro staff, including the reigning 2017 Forrest Wood Cup Champion Justin Atkins and the 2017 Angler of the Year Bryan Thrift.
"I grew up fishing with Abu Garcia and have used the brand throughout my career," Atkins said. "Every Abu Garcia product is reliable and I know that I'm fishing with time-tested and durable products. I'm excited to also now partner with Berkley - their innovations, particularly in PowerBait MaxScent - can't be beat."
Abu Garcia and Berkley will receive premium exposure at all FLW tournaments, including the FLW stage and tournament trailers, banners and promotional booth space at select FLW Expos and events. Each brand will also act as the presenting sponsor for select Bass Pro Shops FLW High School Open and YETI FLW College Fishing tournaments.
"We are excited to once again be partnering with Fishing League Worldwide (FLW)," said Neil Eibeler, CEO for Pure Fishing. "FLW has an incredible following of anglers who are truly passionate about fishing. We're proud to show our support for them, providing both the gear and the knowledge they need to succeed."
Abu Garcia and Berkley products will also be prominently featured across all FLW-produced media, including FLWFishing.com, FLW's social media channels and the Emmy-nominated "FLW" television show, which is broadcast to more than 564 million households worldwide. FLW members will also benefit from the deal as Abu Garcia and Berkley products will now be featured as part of the monthly FLW Member Giveaways.