Published By OutdoorsFIRST Media Published June 30, 2017
Minneapolis, Minn. (June 28, 2017) - On Friday, June 30 and Saturday, July 1, Liddle Marketing Company will host the first TESTRIDE event of the 2017 season on Pickwick Lake in Alabama. Each day, from 7 am to 2pm, free rides in Evinrude-powered Ranger Boats will be underway with the Johnson Outdoors Brands of Humminbird, Minn Kota and Talon on board. Professional anglers will showcase their equipment and answer questions about rigging and performance. Head to McFarland Park (200 Jim Spain Drive in Florence, Alabama) on Pickwick Lake and look for the blue TESTRIDE tents.
"We're back for our first TESTRIDE event of the year and I couldn't think of a better event than the High School Bass Championship," said George Liddle of Liddle Marketing Company, TESTRIDE organizer. "These young anglers and their families are the future of fishing and we're ready to rock and roll for another season of on-the-water TESTRIDE."
"The TESTRIDE program gives boaters the chance to experience the thrilling performance of the Evinrude E-TEC G2 engines and learn about the ease of operation that is the hallmark of the Evinrude brand," said Olivier Pierini, director of global marketing and strategic planning, Evinrude. "Once they feel the exhilaration of the highest torque of any outboard available, learn about how our engines simplify the ownership experience, the positive impact our technology has on safety for the user and reducing the effects on the environment, and our leading service coverage program, I am confident they will see that the E-TEC G2 is the best outboard they can buy."
The first 50 attendees who take a TESTRIDE receive a free sponsor-logoed gift. In addition, sponsors may offer purchase incentives throughout the season. To reserve a spot email [email protected]
Remaining 2017 TESTRIDE Schedule
Friday, June 30 & Saturday, July 1 - Pickwick Lake, Alabama (7 a.m. to 2 p.m.)
Friday, August 4 - Lake Bemidji, Minnesota (10 a.m. to 3 p.m.)
Saturday, Aug 12 & Sunday, Aug 13 - Columbia, South Carolina (7 a.m. to 2 p.m.)
Friday, August 18 - Marinette, Wisconsin (10 a.m. to 3 p.m.)